Junking Junk Food
February 2007
Alliance for a Healthier Generation and Food Industry Leaders Agree to Set Healthy Standards for Snacking in School Landmark Agreement with Clinton Foundation and American Heart Association
The Alliance for a Healthier Generation “ a joint initiative of the William J. Clinton Foundation and the American Heart Association” has announced a breakthrough collaboration with five of the nations leading food manufacturers to help combat childhood obesity in America.
Campbell Soup Company, Dannon, Kraft Foods, Mars and PepsiCo have joined with the Alliance to establish first-ever voluntary guidelines for snacks and side items sold in schools that will provide healthier food choices for the nations children.
These five food industry leaders will invest in product reformulation and new product development, while encouraging broader support of the guidelines.
The new guidelines, which were developed in conjunction with nutrition experts at the American Heart Association, will apply to foods offered for sale in schools outside of the National School Lunch Program to students before, during and after the school day.
The guidelines cover foods and snacks, desserts, side items and treats sold throughout schools, including school vending machines, ala carte lines, school stores, snack carts and fundraisers.
The new, science-based guidelines will provide kids with food and snack products that are lower in calories, reinforcing the nutrition lessons they learn at home and in the classroom about healthy, balanced diets.
Notably, the guidelines promote the consumption of fruits, vegetables, whole grains, nutrient-rich foods, fat-free and low fat dairy foods and place limits on calories, fat, saturated fat, trans fat, sugar and sodium.
These foods cover a wide range of choices, including everything from chips to chocolate, crackers to cookies, candy, ice cream, granola bars, nuts, soup and yogurt. With these key companies on board, the guidelines will have a real impact across America.
Kids across America will benefit from todays agreement, said Raymond Gibbons, M.D., American Heart Association president. Our goal is to point kids to foods that are healthier and that will contribute to a healthier lifestyle overall. By working with schools and industry to implement these guidelines, we are helping to give parents peace of mind that their kids will be able to make healthier choices at school.
By considering the waist line as well as the bottom line, these leaders in the food industry are taking a huge step to ensure good health of our children, said Arkansas Governor Mike Huckabee. The fight against childhood obesity must be waged on many fronts and I commend these companies for making a positive impact on our children.
The five participating companies are already demonstrating their commitment to the new guidelines: Campbell will promote the benefits of its products that are lower in calories, fat and sodium and will leverage its expertise with lower sodium natural sea salt to provide additional reduced sodium soup options in food service.
Dannon will reduce the sugar content of its Danimals yogurt cups for kids by 25 percent, even though the products already conform to the Guidelines before the reduction.
Kraft will add the Alliances sodium and calorie caps to its current vending guidelines and extend them to include all of its competitive foods sold in schools.
Mars will create a new line of nutritious snack products that are formulated with the specific needs of children and teens in mind and that meet or exceed the Alliance guidelines.
In addition to its products like Baked Lays that already qualify, PepsiCo will reformulate several products and also encourage schools, distributors and vending partners to offer products that meet the new Alliance guidelines.
Fifty four million students attend nearly 123,000 elementary, middle and high schools nationwide, making schools a natural place to promote and reinforce healthy habits in youth. The participating companies have committed to working with the Alliance to help encourage broad acceptance of these new guidelines by schools and food distributors alike, as well as to increasing the range of qualifying products to schools, all with the aim to curb increasing trends in childhood obesity.
The Clinton Foundation and the American Heart Association partnered in May 2005 to create a new generation of healthy Americans by addressing one of the nations leading public health threats : childhood obesity. The Alliance focuses on preventing childhood obesity and creating healthier lifestyles for all children. The Alliance launched its Healthy Schools Program in February of this year.
The program takes a comprehensive approach by supporting schools seeking to improve the nutrition of the foods sold in schools, to provide high quality physical and health education programs, to offer after school programs that incorporate physical activity; and to establish staff wellness programs. The Alliance will recognize schools that meet recognition criteria in these areas.
The Robert Wood Johnson Foundation is the major underwriter of the Healthy Schools Program. The Alliance targets several areas that will spark change and slow the increasing rates of childhood obesity in the U.S. and encourage healthier lifestyles for young people.
The effort will focus on four key areas: industry; schools, healthcare professionals and kids.
Alliance for a Healthier Generation and Food Industry Leaders Agree to Set Healthy Standards for Snacking in School Landmark Agreement with Clinton Foundation and American Heart Association
The Alliance for a Healthier Generation “ a joint initiative of the William J. Clinton Foundation and the American Heart Association” has announced a breakthrough collaboration with five of the nations leading food manufacturers to help combat childhood obesity in America.
Campbell Soup Company, Dannon, Kraft Foods, Mars and PepsiCo have joined with the Alliance to establish first-ever voluntary guidelines for snacks and side items sold in schools that will provide healthier food choices for the nations children.
These five food industry leaders will invest in product reformulation and new product development, while encouraging broader support of the guidelines.
The new guidelines, which were developed in conjunction with nutrition experts at the American Heart Association, will apply to foods offered for sale in schools outside of the National School Lunch Program to students before, during and after the school day.
The guidelines cover foods and snacks, desserts, side items and treats sold throughout schools, including school vending machines, ala carte lines, school stores, snack carts and fundraisers.
The new, science-based guidelines will provide kids with food and snack products that are lower in calories, reinforcing the nutrition lessons they learn at home and in the classroom about healthy, balanced diets.
Notably, the guidelines promote the consumption of fruits, vegetables, whole grains, nutrient-rich foods, fat-free and low fat dairy foods and place limits on calories, fat, saturated fat, trans fat, sugar and sodium.
These foods cover a wide range of choices, including everything from chips to chocolate, crackers to cookies, candy, ice cream, granola bars, nuts, soup and yogurt. With these key companies on board, the guidelines will have a real impact across America.
Kids across America will benefit from todays agreement, said Raymond Gibbons, M.D., American Heart Association president. Our goal is to point kids to foods that are healthier and that will contribute to a healthier lifestyle overall. By working with schools and industry to implement these guidelines, we are helping to give parents peace of mind that their kids will be able to make healthier choices at school.
By considering the waist line as well as the bottom line, these leaders in the food industry are taking a huge step to ensure good health of our children, said Arkansas Governor Mike Huckabee. The fight against childhood obesity must be waged on many fronts and I commend these companies for making a positive impact on our children.
The five participating companies are already demonstrating their commitment to the new guidelines: Campbell will promote the benefits of its products that are lower in calories, fat and sodium and will leverage its expertise with lower sodium natural sea salt to provide additional reduced sodium soup options in food service.
Dannon will reduce the sugar content of its Danimals yogurt cups for kids by 25 percent, even though the products already conform to the Guidelines before the reduction.
Kraft will add the Alliances sodium and calorie caps to its current vending guidelines and extend them to include all of its competitive foods sold in schools.
Mars will create a new line of nutritious snack products that are formulated with the specific needs of children and teens in mind and that meet or exceed the Alliance guidelines.
In addition to its products like Baked Lays that already qualify, PepsiCo will reformulate several products and also encourage schools, distributors and vending partners to offer products that meet the new Alliance guidelines.
Fifty four million students attend nearly 123,000 elementary, middle and high schools nationwide, making schools a natural place to promote and reinforce healthy habits in youth. The participating companies have committed to working with the Alliance to help encourage broad acceptance of these new guidelines by schools and food distributors alike, as well as to increasing the range of qualifying products to schools, all with the aim to curb increasing trends in childhood obesity.
The Clinton Foundation and the American Heart Association partnered in May 2005 to create a new generation of healthy Americans by addressing one of the nations leading public health threats : childhood obesity. The Alliance focuses on preventing childhood obesity and creating healthier lifestyles for all children. The Alliance launched its Healthy Schools Program in February of this year.
The program takes a comprehensive approach by supporting schools seeking to improve the nutrition of the foods sold in schools, to provide high quality physical and health education programs, to offer after school programs that incorporate physical activity; and to establish staff wellness programs. The Alliance will recognize schools that meet recognition criteria in these areas.
The Robert Wood Johnson Foundation is the major underwriter of the Healthy Schools Program. The Alliance targets several areas that will spark change and slow the increasing rates of childhood obesity in the U.S. and encourage healthier lifestyles for young people.
The effort will focus on four key areas: industry; schools, healthcare professionals and kids.
